We’ve got a great two parter coming this week but whilst you wait why not catch up on our last piece. George Lois on Creativity.
“7. Creating ideas without a work ethic to follow through is inconceivable to me.
If you don’t burn out at the end of each day, you’re a bum! People watching me work ask me all the time why I’m not burnt out, how I manage to keep going. The fact is, I’m totally burnt out at the end of each day because I’ve given myself totally to my work – mentally, psychologically, physically…“